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Ohana Partners with Linkable Networks to Deliver Card-Linked Rebates and Incentives

Ohana is excited to announce it has partnered with Linkable Networks to enable the delivery of rebates and other incentive rewards to customer credit or debit cards.  Full text of the press release can be found below:

 

BOSTON — (April 23, 2014)Linkable Networks, the card-linked offers-based shopper marketing and loyalty platform, today announced a partnership with Ohana Companies, a rebates and promotional marketing platform for retailers and manufacturers, and Rebates.com, a shopping service that helps consumers save cash, to streamline the clunky mail-in rebate model by allowing consumers to link rebates, deals, and other loyalty incentives to their credit or debit card.

 

“This partnership extends our reach, benefitting more customers and retailers” said Mark Roszkowski, SVP Corporate & Business Development at Linkable logo-linkable-networksNetworks. “We are thrilled to continue to expand the card-linked space with Ohana and Rebates.com.” Through the partnership, Ohana’s retail and manufacturing clients can include card-linked offers as part of their incentive marketing portfolio. By coupling Linkable Networks’ back-end solution to Ohana’s next-generation incentive processing services, shoppers now have the customer-friendly option of seamlessly transferring rebates, coupons, loyalty points, and other incentives directly to their credit or debit card without additional steps.

 

“Retailers and manufacturers use Ohana’s Return of Customer Spend (ROCS™) platform to turn rebates into powerful marketing tools.  Our ROCS™ Platform provides a modern-day customer experience that shoppers love, and leverages the attention and data shoppers provide to drive additional sales and increased OhanaLogocustomer loyalty for our clients,” said Eric Rubino, President and COO at Ohana. “By partnering with Linkable Networks, shoppers can redeem rebates and deals directly back to their card of choice, and we can present shoppers meaningful follow-on offers that increase sales and loyalty for our retail and manufacturer clients.  Increased convenience and better deals for shoppers, simplified operations and increased profits for our clients – everybody wins!”

 

In addition, Rebates.com, an online shopping service that provides some of the best deals on the Internet and makes it dead-simple to save money shopping, has integrated Linkable Network’s card-linked offers to further improve its consumer-facing offerings. Rebates.com will promote rebate and savings offers that credit savings directly back to a shopper’s card of choice. The partnership also means that Rebates.com is now part of The Linkable Network (TLN), which is comprised of shopper marketing content publishers, mobile shopping applications and banks and reaches more than 100 million visitors.

 

“Rebates.com prides itself on making it as easy as possible for you to save cash shopping, providing the best discounts, coupons and deals.  By joining TLN, we are now able to offer more deals to more people and we’re able to provide them with a simple redemption solution that they can use online, via their mobile device, or in store,” explained Peter Albers, President at Rebates.com.

 

Linkable Networks advances the card linked offer shopper marketing and loyalty category through its ability to generate relevant offers at the stock keeping unit (SKU) or product level, bridging the gap between traditional coupon clipping and modern day technology. This relationship marks a change in how consumers can save and gives merchants the ability to drive traffic, increase basket size and achieve 100% attribution from online or traditional media to in-store and or online purchase.

 

About Ohana Companies, Inc.

Ohana Companies transforms inefficient, costly incentive marketing initiatives into loyalty programs that drive profit and efficiency. Ohana’s  Return of Customer Spend (ROCS™) platform provides turn-key solutions that fix the broken rebate model that has frustrated consumers, retailers and manufacturers for decades. Ohana’s patented and patent-pending technology and processes change the way consumers, retailers and manufacturers participate in rebates, promotional marketing, channel incentives, and employee perk programs, ensuring that Everybody Wins.

 

About Rebates.com, Inc.

Rebates.com’s free shopping service makes it dead-simple for you to save money on all your online purchases.  Featuring over 1,500 retailers (including some of the biggest merchants in the world), Rebates.com has you covered – plane tickets to toy planes, the latest in fashion to drugstore standards, new tech gadgets to office supplies, home appliances to outdoor gear!  Simply start your shopping at Rebates.com, click and shop as you normally would, and you’ll earn cash back automatically.  No forms to complete, no bar codes to snip, no envelopes to stuff, no stamps to lick – everything is automatic, and you’ll receive your payout as a check, PayPal payment, or directly to your credit or debit card. Give back … to yourself.  http://www.rebates.com

 

About Linkable Networks, Inc.

Linkable Networks’ shopper marketing and loyalty platform drives consumer engagement, acquisition and retention while providing leading retailers and CPG/MFG brands pin-point analytics on consumer shopping behaviors and patterns. Linkable Networks’ patented technology enables brands and retailers to reach consumers with targeted whole store, SKU-level and loyalty card linked offers in any media type, providing 100% attribution from advertisement to point of sale. Retailers and brands can deploy offers across The Linkable Network™ (TLN)’s 10,000 online and mobile publishers or leverage Linkable Network Platform™ (LNP) and manage their own card linked shopper marketing or loyalty program. Linkable Networks bridges the gap between advertisers, brands, and consumers, leading the way in the transformation of the modern shopper marketing and loyalty model. To learn more, please visit us on LinkedInFacebook and @Linkables on Twitter.

 

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Customer Get Choice Throughout Ohana’s Rebate Process

One of the main reasons Ohana’s ROCS platform appeals to our clients is that it offers them the ability to provide customer choices.  And our clients know:  Customers Love Choices.

Much research has been done on the topic, and findings consistently tell the same story.  Consumers are happiest when they are given the option to choose and find more value in a reward which they selected than one that was selected for them.

So we’ve taken this knowledge and build our ROCS platform to give our clients’ customers the ability to make choices through the process.  It begins with requesting a reward.  Ohana’s Rewards Centers can be customized to offer consumers the ability to submit their rebate or incentive information in a variety of ways.  One client’s Reward Center allows its customers to find a rebate form online, use their receipt to submit online, or even send a digital photo of their receipt to submit their request.

Once a customer is in the system, we offer a variety of customer support channels so that consumers can stay up-to-date on their reward status, or get an answer quickly if they have a question.  They can also change from one reward type to another if they want.  Ohana sends out real-time status notifications if a program sponsors select them, and consumer service reps are available by phone or by email.

A key place in the process we offer consumer choice is when it comes to selecting rewards.  Extensive research has been done on the subject and a recent consumer survey found that 84% of consumers prefer a choice between rewards rather than a single reward option.   So Ohana’s platform supports programs that offer customers their choice of rewards.  Consumers are able to select from card products like prepaid cards and gift cards, merchandise, even PayPal.  (And knowing that consumers are likely to select the reward that gives them the most spending power, our clients love to offer a higher value gift card for their own goods or services to drive future sales at their location.)

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Making It All Add Up: Ohana’s Finance Team Simplifies Fund Reconciliation for Multiple Rebate Programs

Many of Ohana’s clients run multiple rebate programs throughout the year, some even have several going on simultaneously at any given time.  This is great from a sales and marketing perspective, but can make it challenging to manage the payout to customers and properly account for the activity.finance

Our Finance team takes that burden off of our clients.  We begin by working with the client at the outset of the program to understand exactly what area of that company is funding the program and the details of the offer.  We take special care to make sure promotions are setup and reported correctly, so the Appliance team doesn’t get stuck paying the shipping on the footballs the Electronics team sent out to their customers.

We also work with clients to set up (and then manage) a draw down account to ensure that customers are paid out promptly.  About half of our customers take this approach and don’t need to worry about making weekly payments to fund the promotions in a timely manner.  Reconciliations are maintained by us and sent to the client periodically.

Throughout the redemption and payout period, we provide reporting that helps our customers see exactly where their promotional dollars are going.  We offer reporting at the company, department, brand and product levels in order to give our customers an up-to-date perspective through the most appropriate lens.  We also offer detailed categorical reporting so that customers can see what the detailed costs are for their promotions, from postage to consumer awards.

Our goal is to arm clients with the financial information they need to make informed business decisions, and to establish clear communication and reporting from the start so that there aren’t any late-in-the-game surprises.

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Holiday Retail Trends 2013: Rebates to Play an Important Role in Winning Shoppers

Halloween is over, so it’s official: the holidays are upon us.  Retail forecasts for the season are optimistic but realistic.  According to a BDO USA survey, retail sales are projected to be up 2.5% this year, and an Accenture survey found that 1 in 5 consumers were planning to spend more on gifts this year, estimating they’d spend an average of $646 (an 11% increase from last year’s average).

Many of the forecasts are finding that consumers will actively seeking out discounts, both online and in store.  Offering a rebate on popular holiday items such as apparel, toys and electronics is one way to provide consumers with the deals they are looking for while at the same time capturing key consumer information for future marketing efforts.  Rebates paid out in the form of store gift cards also offer retailers the ability to drive future traffic back to their locations.

Other notable findings about holiday retail trends 2013 include:

  • High interest and intent to purchase Gift Cards as gifts (this year’s #1 gift choice).
  • A balance between “showrooming” (browsing in store and then shopping online) and “webrooming” (browsing online and then going to a store to purchase): 63% and 65% respectively of consumers in Accenture’s study indicated they would take this approach.
  • A consumer desire for a seamless brand interaction that provides an integrated, consistent experience across channels.

 

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Ohana Powers Prince Sports ‘Spring into Action’ Consumer Promotion

Prince, a leader in performance tennis equipment, is set to launch a U.S.-based consumer promotion designed to help tennis players around the country take to the courts this season with the sport’s newest racquets and latest footwear.

Prince Sports recently signed an exclusive agreement with Ohana, the pioneering company that is transforming the rebate and reward industry with their new business model where “Everybody Wins!” to operate and manage the company’s incentive programs. (more…)

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