Holiday Retail Trends 2013: Rebates to Play an Important Role in Winning Shoppers

Halloween is over, so it’s official: the holidays are upon us.  Retail forecasts for the season are optimistic but realistic.  According to a BDO USA survey, retail sales are projected to be up 2.5% this year, and an Accenture survey found that 1 in 5 consumers were planning to spend more on gifts this year, estimating they’d spend an average of $646 (an 11% increase from last year’s average).

Many of the forecasts are finding that consumers will actively seeking out discounts, both online and in store.  Offering a rebate on popular holiday items such as apparel, toys and electronics is one way to provide consumers with the deals they are looking for while at the same time capturing key consumer information for future marketing efforts.  Rebates paid out in the form of store gift cards also offer retailers the ability to drive future traffic back to their locations.

Other notable findings about holiday retail trends 2013 include:

  • High interest and intent to purchase Gift Cards as gifts (this year’s #1 gift choice).
  • A balance between “showrooming” (browsing in store and then shopping online) and “webrooming” (browsing online and then going to a store to purchase): 63% and 65% respectively of consumers in Accenture’s study indicated they would take this approach.
  • A consumer desire for a seamless brand interaction that provides an integrated, consistent experience across channels.

 

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