Archive for Featured Article

Featured Article: Targeted Offers Increase Holiday Sales (Independent Retailer)

This is a copy of an article that originally appeared in Independent Retailer  in which John, Deal, Director of Product  describes his thoughts on successfully targeting offers for maximum impact:

Independent retailers are scrambling to prepare the right merchandise and desirable offers for holiday shoppers.  But in a world where consumers are barraged with deals from billboards, store windows, newspaper ads, TV commercials, websites, mobile apps and more, it becomes increasingly difficult to stand out from the crowd.  (more…)

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Featured Article: 6 Steps to a Successful Customer Incentive Program (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, lays out key strategies for successfully deploying a customer incentive program.

Remember the days when customer loyalty programs meant receiving a paper punch card that tallied up your purchases or visits, eventually awarding you with some sort of insignificant reward and leaving you with little gratification for your loyal patronage? Those days of delivering one-off, limited-value campaigns are long gone. Today’s consumers demand improved rewards and personalized communication from their favorite retailers, and they’re willing to reward brands who deliver such programs. (more…)

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Featured Article: How to Use Promotions to Drive Back-To-School Sales (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, offers his insights on using promotions to drive Back-To-School sales.

As summer winds down, the rush for back-to-school supplies, everything from pencils to pants, is soon to begin. While capturing this season’s sales, retailers can also engage their customers with promotions that build brand affinity and give them reasons to return once the back-to-school season has ended. (more…)

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Featured Article: Data Key to Loyalty Programs, Rebates Can Be an Essential Element (Loyalty360)

This is a copy of an article that originally appeared in Loyalty360.org.

Learn how Ohana can help you turn a one-time promotion into the start of a growing cycle of better promotional performance.

Loyalty programs benefit customers because they provide discounts and rewards for items that the customer wants and needs. Just as important is that with the right strategy these programs benefit retailers and manufacturers as well, says Peter Albers, executive vice president of marketing and digital for Ohana Companies, Wilmington, Del.

“The redemption of rewards allows for the collection of a great deal of customer data (more…)

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Featured Article:Making Promotions Personal (Brillant Results)

This is a copy of an article that originally appeared in the June issue of Brilliant Results Magazine.

Peter Albers, Ohana’s Executive Vice President of Marketing and Digital, gives great insight into how today’s businesses can enhance their promotions effectiveness through more targeted marketing.

In this era of information overload, marketers face steep challenges in breaking through the fray and forming lasting connections with customers.  The key to engaging customers is relevancy, and the key to delivering relevant promotions is leveraging accurate consumer data. (more…)

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