Archive for Company News

Featured Article: Targeted Offers Increase Holiday Sales (Independent Retailer)

This is a copy of an article that originally appeared in Independent Retailer  in which John, Deal, Director of Product  describes his thoughts on successfully targeting offers for maximum impact:

Independent retailers are scrambling to prepare the right merchandise and desirable offers for holiday shoppers.  But in a world where consumers are barraged with deals from billboards, store windows, newspaper ads, TV commercials, websites, mobile apps and more, it becomes increasingly difficult to stand out from the crowd.  (more…)

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Featured Article: 6 Steps to a Successful Customer Incentive Program (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, lays out key strategies for successfully deploying a customer incentive program.

Remember the days when customer loyalty programs meant receiving a paper punch card that tallied up your purchases or visits, eventually awarding you with some sort of insignificant reward and leaving you with little gratification for your loyal patronage? Those days of delivering one-off, limited-value campaigns are long gone. Today’s consumers demand improved rewards and personalized communication from their favorite retailers, and they’re willing to reward brands who deliver such programs. (more…)

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Featured Article: How to Use Promotions to Drive Back-To-School Sales (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, offers his insights on using promotions to drive Back-To-School sales.

As summer winds down, the rush for back-to-school supplies, everything from pencils to pants, is soon to begin. While capturing this season’s sales, retailers can also engage their customers with promotions that build brand affinity and give them reasons to return once the back-to-school season has ended. (more…)

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Featured Article: Data Key to Loyalty Programs, Rebates Can Be an Essential Element (Loyalty360)

This is a copy of an article that originally appeared in Loyalty360.org.

Learn how Ohana can help you turn a one-time promotion into the start of a growing cycle of better promotional performance.

Loyalty programs benefit customers because they provide discounts and rewards for items that the customer wants and needs. Just as important is that with the right strategy these programs benefit retailers and manufacturers as well, says Peter Albers, executive vice president of marketing and digital for Ohana Companies, Wilmington, Del.

“The redemption of rewards allows for the collection of a great deal of customer data (more…)

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Featured Article:Making Promotions Personal (Brillant Results)

This is a copy of an article that originally appeared in the June issue of Brilliant Results Magazine.

Peter Albers, Ohana’s Executive Vice President of Marketing and Digital, gives great insight into how today’s businesses can enhance their promotions effectiveness through more targeted marketing.

In this era of information overload, marketers face steep challenges in breaking through the fray and forming lasting connections with customers.  The key to engaging customers is relevancy, and the key to delivering relevant promotions is leveraging accurate consumer data. (more…)

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Peter Albers Joins Ohana as its New Executive Vice President of Digital

Ohana Companies, a leading promotional marketing company, has announced the hiring of Peter Albers as Executive Vice President of Digital. A Harvard University and London Business School graduate, Mr. Albers brings extensive digital management, operations, and sales experience to Ohana. He will be responsible for driving the vision, creation, and management of Ohana’s online consumer facing products and services. (more…)

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Ohana Companies Acquires Rebate Delivery

Ohana Companies, the innovative leader in retailer, manufacturer and consumer aligned programs in the promotional marketing and loyalty space, today announced the execution of an asset purchase agreement with Rebate Delivery, LLC., a global rebate processing solution for online commerce.   By combining Rebate Delivery’s platform, which facilitates international promotion setup, execution, and fulfillment, with Ohana’s patented Return of Customer Spend (RoCS) approach, Ohana will broaden its reach and be able to service customers both domestically and abroad. (more…)

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Ohana Expands Executive Team with Matthew Van Meter, Senior Vice President

Ohana Companies, the innovative leader in retailer, manufacturer and consumer aligned programs in the promotional marketing and loyalty space, has announced the hiring of Matthew Van Meter as Senior Vice President. An MBA graduate from Villanova University, Mr. Van Meter is an accomplished business development executive who brings over 12 years of sales and marketing experience to Ohana. He will be responsible for strategic partnership growth, new business development, and overall revenue generation for the company. (more…)

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Ohana Announces Michael Avon as Director of Client Delivery

Ohana Companies, the innovative leader in retailer, manufacturer and consumer aligned programs in the promotional marketing management and loyalty space and a recent Inc. 500 award winner, has announced the hiring of Michael Avon as Director of Client Delivery. Mr. Avon brings over ten years of experience to Ohana. He will be tasked with overseeing client implementations, account management, marketing and client reporting and analytics. He will also play a key role in product development. (more…)

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John Deal is Welcomed as New Director of Product Management

Ohana Companies, the innovative leader in retailer, manufacturer and consumer aligned programs in the promotional marketing management space and recent Inc.500 nominee, has announced the hiring of John Deal as Director of Product Management. Mr. Deal, former Product Manager at Infologix, joins Ohana Companies with over 10 years of experience in the field and will be responsible for setting the overall direction and product strategy for Ohana’s expanding product portfolio. (more…)

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