- Energy Star Rebate Program
Energy Star Rebate Program
A state government wanted to offer a rebate for Energy Star appliances. The budget was approved by the state legislature, but the project did not have the staff or resources to launch and manage the rebate program, which was predicted to have a high participation rate from the outset. State officials were looking for a full-service partner who could provide support from start to finish.
Ohana built, launched, and managed the front-end and back-end tools to support the rebate program, including:
- A state-branded, customer-friendly website where customers could submit their rebate and track its status
- Customer service support
- All IT services, including submission, processing, verification, redemption, and fulfillment
- A real-time dashboard of program performance so the state could actively manage the program
The online solution worked seamlessly, including at the busy program launch where more than 2,000 submissions per minute were received for the first several hours. More than half of the $17.5M reward dollars budgeted for the program were redeemed by the end of the first day! Throughout the program, there was 100% uptime for the platform and customers received their rewards as promised by the state.
Ohana’s online rebate center, specifically customized to handle high volumes of traffic/usage, allowed the state’s program to be the first and only federal stimulus rebate effort that stood up to the onslaught of thousands of consumers.
- Gift Card Program
Gift Card Program
An internet service provider (ISP) had a traditional employee incentive program that allowed top performers to select moderately-priced (and moderately-desired) merchandise. Senior leadership challenged the marketing organization to rethink the program and find a solution that would better motivate employees while aligning with the ISP’s brand.
Ohana suggested a gift card program where employees would earn points based on their performance and redeem the points for gift cards. Using a customized online rewards center, employees could select from choice of gift cards, including one for the company’s services. The value of the ISP’s gift card was slightly higher than other cards available at the same point value.
Employees loved the chance to earn a prize they wanted and enjoyed having several options from which to choose. Many took advantage of the ISP’s gift card because they felt it was a great deal and wanted to support their employer.
The ISP was able to modernize its employee incentive program, give employees access to exclusive pricing, and leverage reward dollars to contribute to its bottom line. Everybody wins!
- Product Fulfillment Program
Product Fulfillment Program
A national communications service provider wanted to drive awareness for its offering and planned a promotion that offered a free, branded plush stuffed animal to new or existing customers who visited the website. The service provider acquired the promotional item…and then was eager to find a partner who could manage requests for and fulfillment of the promotional item.
Ohana supported the program with its proprietary software platform, where customers were able to easily provide their information (and the service provider was able to capture, confirm, store, and leverage this valuable customer data).
Ohana provided counsel on packaging and marketing materials to accompany the promotional item. Based on Ohana’s recommendation, two versions of an insert were developed — one for existing customers and one for prospective customers. Ohana managed the production, assembly, and timely shipping of the promotional items.
Over 36,000 promotional items were distributed across the country, each with a customized message based on the consumer’s relationship with the service provider. All items were shipped within the required 7-day fulfillment timeline and the project was completed under budget.
Ohana’s technology and expertise allowed the service provider to go beyond meeting the project goals of fulfilling product requests on time and on budget. The service provider realized an additional customer engagement opportunity and obtained a useful database for follow-on marketing efforts.
- Sweepstakes Program
A cable service provider needed a new way to attract subscribers to its sports channel packages while also retaining customers already subscribed to the service. The cable provider needed fresh ideas, and a partner with the ability to craft a strategy and manage the operations behind it.
Ohana proposed a football sweepstakes during the key fall sales window. Via email and on-air marketing, customers were encouraged to interact with web-based trivia questions. Correct answers earned customers a chance for a free trip to the Super Bowl, tickets to local games, team merchandise, and more.
Ohana provided campaign strategy and all the online, processing, and premium fulfillment services needed, including:
- Designing, building and hosting a branded-website with easy consumer sign-up and tracking of drawings
- Creating and developing sweepstakes terms & conditions
- Managing State filing and bonding
- Delivering content for various marketing materials (web, social, mobile, on-air)
- Drawing of prizes and notification and verification of prize winners
- Prize fulfillment and customer service for affidavit paperwork and tax filings
The 16-week promotion created an enormous amount of viewer participation and a surge in customers signing up for the Sports Channel package, helping the cable provider exceed its new subscription and overall retention goals.
Sweepstakes create excitement, engagement, and awareness. By utilizing Ohana’s platform, the program was able to generate new leads, drive web and social traffic, and increase brand recognition and customer loyalty.