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Holiday Retail Trends 2013: Rebates to Play an Important Role in Winning Shoppers

Halloween is over, so it’s official: the holidays are upon us.  Retail forecasts for the season are optimistic but realistic.  According to a BDO USA survey, retail sales are projected to be up 2.5% this year, and an Accenture survey found that 1 in 5 consumers were planning to spend more on gifts this year, estimating they’d spend an average of $646 (an 11% increase from last year’s average).

Many of the forecasts are finding that consumers will actively seeking out discounts, both online and in store.  Offering a rebate on popular holiday items such as apparel, toys and electronics is one way to provide consumers with the deals they are looking for while at the same time capturing key consumer information for future marketing efforts.  Rebates paid out in the form of store gift cards also offer retailers the ability to drive future traffic back to their locations.

Other notable findings about holiday retail trends 2013 include:

  • High interest and intent to purchase Gift Cards as gifts (this year’s #1 gift choice).
  • A balance between “showrooming” (browsing in store and then shopping online) and “webrooming” (browsing online and then going to a store to purchase): 63% and 65% respectively of consumers in Accenture’s study indicated they would take this approach.
  • A consumer desire for a seamless brand interaction that provides an integrated, consistent experience across channels.

 

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Featured Article: Targeted Offers Increase Holiday Sales (Independent Retailer)

This is a copy of an article that originally appeared in Independent Retailer  in which John, Deal, Director of Product  describes his thoughts on successfully targeting offers for maximum impact:

Independent retailers are scrambling to prepare the right merchandise and desirable offers for holiday shoppers.  But in a world where consumers are barraged with deals from billboards, store windows, newspaper ads, TV commercials, websites, mobile apps and more, it becomes increasingly difficult to stand out from the crowd.  (more…)

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Featured Article: 6 Steps to a Successful Customer Incentive Program (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, lays out key strategies for successfully deploying a customer incentive program.

Remember the days when customer loyalty programs meant receiving a paper punch card that tallied up your purchases or visits, eventually awarding you with some sort of insignificant reward and leaving you with little gratification for your loyal patronage? Those days of delivering one-off, limited-value campaigns are long gone. Today’s consumers demand improved rewards and personalized communication from their favorite retailers, and they’re willing to reward brands who deliver such programs. (more…)

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Featured Article: How to Use Promotions to Drive Back-To-School Sales (Retail Online Integration)

This is a copy of an article that originally appeared in Retail Online Integration.

Peter Albers, Ohana’s EVP of Marketing and Digital, offers his insights on using promotions to drive Back-To-School sales.

As summer winds down, the rush for back-to-school supplies, everything from pencils to pants, is soon to begin. While capturing this season’s sales, retailers can also engage their customers with promotions that build brand affinity and give them reasons to return once the back-to-school season has ended. (more…)

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Featured Article: Data Key to Loyalty Programs, Rebates Can Be an Essential Element (Loyalty360)

This is a copy of an article that originally appeared in Loyalty360.org.

Learn how Ohana can help you turn a one-time promotion into the start of a growing cycle of better promotional performance.

Loyalty programs benefit customers because they provide discounts and rewards for items that the customer wants and needs. Just as important is that with the right strategy these programs benefit retailers and manufacturers as well, says Peter Albers, executive vice president of marketing and digital for Ohana Companies, Wilmington, Del.

“The redemption of rewards allows for the collection of a great deal of customer data (more…)

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Featured Article:Making Promotions Personal (Brillant Results)

This is a copy of an article that originally appeared in the June issue of Brilliant Results Magazine.

Peter Albers, Ohana’s Executive Vice President of Marketing and Digital, gives great insight into how today’s businesses can enhance their promotions effectiveness through more targeted marketing.

In this era of information overload, marketers face steep challenges in breaking through the fray and forming lasting connections with customers.  The key to engaging customers is relevancy, and the key to delivering relevant promotions is leveraging accurate consumer data. (more…)

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Peter Albers Joins Ohana as its New Executive Vice President of Digital

Ohana Companies, a leading promotional marketing company, has announced the hiring of Peter Albers as Executive Vice President of Digital. A Harvard University and London Business School graduate, Mr. Albers brings extensive digital management, operations, and sales experience to Ohana. He will be responsible for driving the vision, creation, and management of Ohana’s online consumer facing products and services. (more…)

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Ohana Companies Acquires Rebate Delivery

Ohana Companies, the innovative leader in retailer, manufacturer and consumer aligned programs in the promotional marketing and loyalty space, today announced the execution of an asset purchase agreement with Rebate Delivery, LLC., a global rebate processing solution for online commerce.   By combining Rebate Delivery’s platform, which facilitates international promotion setup, execution, and fulfillment, with Ohana’s patented Return of Customer Spend (RoCS) approach, Ohana will broaden its reach and be able to service customers both domestically and abroad. (more…)

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